Micro-mobility America is one of the most significant conferences for small vehicles. The event took place from September 15-16 this year in the Bay Area. Early-stage tech start-ups pitch their innovative ideas to the panel of judges during the conference. All of these start-ups have the ultimate goal of improving the mobility system of the world.
ANIV is a micro-mobility company that offers a shared, customizable platform to cities and local entrepreneurs to start their micro-mobility businesses with electronic bikes and scooters. Furthermore, ANIV also provides all necessary equipment, including e-bikes, scooters, and mopeds, to companies that want to start their own micro-mobility business through the platform. ANIV was among the micro mobility companies to participate in the Micromobility California conference.
However, what does micro-mobility mean in general? This and many other vital questions about the industry are answered below.
What Is Micromobility?
Institute for Transportation and Development Policy defines micro-mobility as the review of different ways cities can build supportive infrastructure to ensure that different modes of transportation in the industry, such as bikes, scooters, and mopeds, thrive.
With the rapid growth of the population and the constantly emerging number of cars on the streets, the need for micro-mobility companies becomes more and more persistent.
One of the primary goals of the micro-mobility industry is to help people rely less on private cars or public transportation by providing alternative modes of transport that are reliable, fast, and easily accessible.
Some essential benefits that micro mobility systems offer to any city or business infrastructure are fast and easy transportation, cost-effectiveness, and almost no parking issues. Many cities experience growing taxi prices as well as public transportation costs.
In addition, data shows that the average price for a new car was up 27% in 2021 compared to the previous year. These changes make it very difficult for many people to organize their daily transportation commute, especially when the distance is quite long. That’s why bike-sharing and scooter-sharing platforms have a massive potential for growth.
Furthermore, micro-mobility services also reduce the wait time and eliminate having to sit in traffic. Especially in big cities with complex infrastructures, the “rush” hours can last several hours. And if that’s not enough, there’s always the issue of parking, or shall we say, lack thereof. However, micro-mobility transportation means both of these issues are utmost minimized.
Regarding a more global impact, micro-mobility companies help reduce air and noise pollution and develop the feeling of a community in the city due to the opportunity of a shared vehicle between multiple users.
Micro Mobility Market Trends
With so much potential in a continuously growing industry, many micro-mobility companies enter the market each year. Even though ANIV has its unique selling proposition, which is discussed in the upcoming paragraphs, most competitors also come up with innovative ideas that involve incorporating e-bike and scooter sharing in one app. Therefore, it is crucial to collaborate with other companies and improve the micro mobility industry through shared practices.
Another major market trend in the micromobility industry is using vehicles for different delivery services. Due to the micro-mobility services, many companies can offer faster delivery to their customers. Besides the speed of delivery, customers also look for sustainability practices from companies they order goods or services from. Therefore, using e-bikes and scooters for day-to-day deliveries can prove to have a very positive impact on the consumer’s perception of a business.
Last but not least, customization is another significant trend in the micro-mobility industry that companies must keep up with. Based on the type of operations the business uses bike sharing or scooter sharing apps for, the application dashboard can be customized entirely to serve the business goals better.
ANIV allows having several multiple partners within the network. Additionally, the app gathers data through its AI-driven software, allowing the user to customize their dashboard and the app’s functionalities. These are some benefits of ANIV that businesses should take advantage of.
Future of Micromobility Industry
As already mentioned above, the micromobility market is growing at a very rapid rate each year. It is estimated that the e-bike industry will grow with a compound annual growth rate of 11.86% from 2021-2026. However, it is essential to note that the future development process of the micro mobility industry largely depends on individual companies as well.
For example, some companies support local businesses to produce vehicles, choose and purchase insurance plans from trusted partners, and more. Therefore, these companies foster micro-mobility production in North America, one of the industry’s future trends.
Another significant micro mobility trend is automation. Integrating AI and IoT into the daily operations of micro-mobility companies will ensure that the market grows even more significantly and at a faster pace. Some other areas of the micro mobility industry are that automation will substantially impact the driver’s enhanced functionalities on the road due to AI assistance, better traffic control, and reduced traffic accidents.
Sustainability and eco-consciousness are other trends that micro-mobility companies should consider. Undoubtedly, all companies should be more eco-conscious to help build a better future. Furthermore, with more customers valuing eco-friendly practices that the companies adapt into their operations, this is a trend to look out for.
However, alongside all of the positive trends, it is vital to talk about some of the current and future challenges of the micro mobility industry. One of the most common hardships in the industry, especially for start-up bike sharing or scooter sharing companies, is the theft and vandalism of vehicles.
Another essential point to mention is that many companies concentrate on flooding the market with cars instead of trying to optimize the use of the already existing ones. This can result in difficult market entry for some start-ups. However, as long as the company has a clear differentiation strategy as ANIV has, disrupting the market and creating a new segment will become more feasible.
Micro-Mobility and COVID-19
COVID-19 has changed many industries’ operations and future development paths during the past two years. And the micro-mobility sector is no exception. However, the more important question is how the micro mobility industry responded to these changes.
Due to the pandemic, public transportation took a hit, which paved the way for faster development of shared micromobility. Naturally, people started avoiding crowded buses and subways, leading them to seek safer, faster, and more efficient transportation. And scooters, bikes, or mopeds are ideal options in this case.
On the other hand, the micro mobility industry was also negatively affected by the pandemic. More specifically, people started to leave their homes very infrequently, temporarily decreasing the demand for micro-mobility services. However, with the recovery of the natural flow of life and the technological advancements in the industry, micro-mobility is one of the major “players” in the future of transportation.
How Is ANIV Different?
Lastly, what does ANIV have to offer that differs from the already existing micromobility companies in the industry? The micromobility business model of ANIV consists of not only the customizable ANIV app but also top-quality e-bikes and e-scooters.
ANIV’s e-bikes work with a rechargeable Li-battery of 36V that can be fully charged in 5.5-6 hours and used for a whole day of commuting. The ANIV e-scooter has the same functionality as the e-bike; however, the main difference is the brake modes. E-scooters offered by ANIV have two mechanical drum brakes and an electronic regenerative brake mode.
Last but not least, the ANIV app provides countless services to businesses that want to enter the micro mobility market. Some of these services are management of the fleet, access to riding history, email marketing integration, SMS notifications, generation of heat maps, demand forecasting, and so much more. The most important aspect is that these services are entirely customizable to the business’s needs and goals.
In addition to the opportunity of launching your own bike-sharing business in the micro mobility market, ANIV also provides a platform for booking an e-bike or e-scooter for individual users who are looking for easier and faster transportation means. Lastly, in comparison to other micro-mobility companies and the apps that they offer, when downloaded, the ANIV app already has two dashboards integrated. One of them is the rider app, and the other one is the operator app.
The rider app is for people who want to utilize bike sharing or scooter sharing services. In contrast, the operator app is for businesses that want to create their own micro mobility company. Most importantly, the app is user-friendly, and every detail is built with the end customer in mind. ANIV app can be downloaded both from AppStore and Google Play.